Rebrand: Omega Feeds

About The Project

The folks at Grain Densification International (GDI) developed a revolutionary process that set a new standard for densified cattle grains. They needed to rebuild the brand image that simultaneously: spoke to their assurance of quality and innovation, appealed to their existing legacy farmers and ranchers, and could invite a new generation of people into the cattle industry. I personally spent several weeks visiting operations, interviewing employees and ranchers, and meeting with brand partners to gather the information that would help us meet our goals.

I led the three-person team that developed these brand guidelines – transforming GDI into Omega Feeds.