i’m shane

I’ve been slingin’ words and photos for over ten years, driven by a passion for storytelling in all of its forms and permutations. Language is woven into the way we navigate and understand the world. It is a powerful tool that, when given proper direction, can inspire and persuade human action. I have spent a long time learning how to wield it properly.

I am an award-winning, cross-functional writer adept in both long and short-form disciplines with experience in branding, UX, SEO, email, and social. I have the proven ability to assume any tone of voice and push work forward in a meaningful way.

I am endlessly curious about pretty much everything, which makes me incredibly analytical by nature. I’m always wearing my strategist hat, so you can rest assured whatever I’m working on has been thoroughly researched and is informed by data-driven insights.

That being said, disrupting culture takes as much of your heart as it does your mind. I always strive to bring both to the table.